Music video types (with examples)

The three categories for music videos are:

Performance- These tend to show the band or artist performing the song in various locations and being rather one-dimensional. An example of this would be the video to ‘Yellow’ by Coldplay. These types of videos tend to fall in to the pop genre.

Narrative- These videos include a story which goes hand-in-hand with the song and generally represent the message of the song. An extremely famous example of this would be ‘Thriller’ by Michael Jackson with the 14-minute video detailing a story. Pop/Rock songs are often seen utilising this type of video.

Concept- Concept videos rarely utilise techniques present in performance and narrative videos and they generally focus on one unique idea to present their video with. An example of this would be the song ‘Harder, Faster, Better, Stronger’ by Daft Punk. Dance music tends to use this more as it is better suited to that genre as the lyrics aren’t the important part, which they are for Narrative and Performance.