We decided a questionnaire would be an extremely valuable resource for audience feedback which we could build upon in our discussions. The audience were varied with different age groups and genders being queried. Our questionnaire (as shown in the scan) incorporates a general idea of what the audience like in music and music videos so we can gauge what catches an audience's eye in a music video and what techniques we can use.
The first question was: What kind of music video do you generally watch? The majority of the answers were predominantly indie and pop- following the trend of the general public but some transcended genres and simply listened to songs that appealed to them or songs in the charts. It was interesting to see there wasn't the wide variety of genres that we expected as genres such as country, classical and metal were scarcely represented or not represented at all.
'Why do you watch music videos?' was our second and probably our most important question as we are in the process of creating a music video and the audience's opinion is vital. The music video, according to the feedback, heightens the meaning of the song and adds emotion and extra depth to the lyrics. A storyline or visual representation of the lyrics is deemed to be a main reason why people watched music videos but it can also be broken down, again, to something as simple as liking the song.
The third question was 'What genre do you listen to?'. Although we are doing an indie/rock song it is important to classify our audience by what genre they listen to. Rock and indie were up there with the most popular genres but there was a wide variety of genres compared to the first question. Another interesting trend would be the similarity in answers between questions one and three.
The question 'Why do you listen to this genre?' can be described simply as striking a chord with the listener. The Uses and Gratifications Theory comes heavily in to play as escapism and entertainment seems to be a main reason for listening to the genre. The style of the song in relation to the general characteristics of the genre seems to help, as does relating to the person's feelings.
The final two questions explore the audience's favourite music videos and why. The videos tend to stick to the genre given in the previous questions but the reasons why differ massively. Some said the idea of the music video stuck with them whereas other felt the idea and concept of the music video helped enhance the message of the song.
Examples of Questionnaires:
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