How effective is the combination of your product and ancillary texts?
When targeting your audience it is extremely important to have a house style or a brand identity to ensure there is a link between each of your products and this also makes your brand (in this case, our band) much more recognisable with a simple motif such as the neon text. Other artists show a recurring theme through their works and this it also present on both our poster and on our digipak.
Because it is unique it gets people talking (social interaction is becoming increasingly prevalent with today’s media) so this sets our products apart from the pack as well as relating to the song somewhat with the upbeat message of the song shown- albeit not until the end of the video- and this relates to every product we have created. With this link to all of our products we give the audience a chance to form their own thoughts on the brand identity without forcing it upon them too much.
Snow Patrol's theme of seasons
Eminem's motif of a performer on stage
Our digipak design draws heavily on ‘Feeling Good’ as we take the song title as literally we can. Because the digipak is bright and vibrant it will make it much more eye-catching than another trademarks of the genre which is perhaps more suited to using darker colours to suit the mood of the song but we have gone about things the other way. The digipak design is fairly simple and the minimalistic feel of the digipak could sell the album in itself. Often, albums are cluttered with too much information and pictures but our album has a clean look which is likely to stand out and we have certainly taken our target audience in to account when creating the digipak as well as looking at previous successful examples of album covers. However, I feel that the song would sell the digipak much more than the digipak would sell the song.
On the other hand, our advert will do a good job of selling our digipak before the aforementioned brand identity. Our digipak is essentially a modified version of our advert so this stands us in good stead when thinking about the combination of our products. The advert gives a host of information about the band and the digipak so it would be very hard to ignore the album when looking at the advert. The advert is our main tool for advertising and we have done our utmost to ensure it would ‘sell’ our digipak to our audience.
Our digipak and advert generally goes with the conventions of the rock/indie genre. It does go against our poster which is meant to catch the eye. The most obvious indication of that is the neon glow that dominates the poster although the darker purple could be seen to be a normal convention of rock as the rock genre utilizes darker colours to appeal to their target audience. The style of the band is not really shown through the advert and digipak so nearly everything has to be said about in the band in the music video which could be a criticism.
Overall, I have shown that the house style is integral when it comes to advertising and creating a brand identity across the products allows the target audience to both identify the product and sell the product to them. This is done through similar font and style throughout as well as communicating facets of our band through the music video.
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