Friday, 2 December 2011

Final Poster Design




The first thing we took in to consideration when making our poster is the brand identity and house style of our band, which is similarly represented on our digipak. The neon glow is a juxtaposition (at first glance) of our video but it soon becomes clear that this represents our video accurately. The plain background takes its cue from simple backgrounds for concerts and shows that are seen plastered around places like London.

The quite flat and dull background makes the text really stand out and the alignment of the text is pretty much perfect for catching the eye with the important information in bold. However, some of the text isn’t too clear, particularly the ‘L’ in Feeling Good and although it still is legible. The text for ‘ESUM Presents’ is faded but it’s not a major problem in the grand scheme of things as it’s not the most important piece of information.

The neon text will instantly appeal to the audience because the connotations for it are exciting and energetic and this will most likely appeal to our target audience of 16-24 when looking at similar products it is obvious that colour is an important advertising tool and this was one of the first things we looked at.

Details on the poster such as the website is seen as more appealing to the younger target audience whilst also being a mainstay of the media so the obvious convergence gives the band and product more weight. This is also backed up by the mention of the music magazine Kerrang which would, again, appeal to a certain audience.

Overall, we feel that the poster is in keeping with our house style and brand identity whilst using certain conventions of a poster (website etc) whilst also reflecting on our video and album.

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