Compared to last year, the technology used this past year was easier to use partly due down to havein more experience but also because the technologies had far more potential. They gave us a wider variety of options and resources to help our group explore its creative side.
Blogger is a very good catch-all tool to display information, research and presentations. Without this, it would be very difficult to compile all of the group and individual tasks together so it was an invaluable tool in helping research music videos. However, Blogger Is quite limiting in making each blog personal and the tools and annoying user interface make it irritating to do tasks such as upload photos in bulk and some tools were erratic with some deciding not to work on certain occasions. Blogger, overall, is definitely good for getting feedback from others but it can be a hassle to upload to Blogger.
We utilised digital video cameras extensively last year so they were very easy to get reacquainted with but we also used a camera to take shots for our advert and digipak as well as for our blog. The camera was very versatile and accessible for even those with no experience with cameras. A novice could take good-quality shots with the camera we used so that was a big help. However, the camera didn’t have a large battery so we were unable to do many test shot sessions although these didn’t hinder us in the long run.
Final Cut is a program I only used sporadically last year but this year I was able to delve in to the clips and edit on the timeline easily. The ease of use is its most redeeming feature as anyone can manipulate the show or add effects in a few minutes. This is especially good for experimentation and it really helped increase our creativity by having the freedom to try new things. One of the shots with the bluish hue in the destruction part of the music video is a good example of this. This myriad of options allowed us to create a professional-looking product without a great deal of effort. The progam is liable to crash on occasions and certain slips can go out on sync if you aren’t careful but any mistakes can be easily rectified.
In Final Cut we used effects such as Cross Dissolve (which is our motif) and colour correction. As well as this- as shown below- we used Chromakey to create a unique effect that made our video stand out as well as break the conventions of the indie genre. We manipulated some shots using the advanced Final Cut tools. It was extremely easy to do reverse shots by using a simple modifier.
Other effects we were able to use on Final Cut Pro were different types of transitions (e.g. additive dissolves) and also speeding up and slowing down shots to help with things such as lip syncing and time lapses. Overall, Final Cut was an extremely useful piece of kit, without it the music video would have been a lot harder to edit and keep track of as the timeline was a major help.
Other effects we were able to use on Final Cut Pro were different types of transitions (e.g. additive dissolves) and also speeding up and slowing down shots to help with things such as lip syncing and time lapses. Overall, Final Cut was an extremely useful piece of kit, without it the music video would have been a lot harder to edit and keep track of as the timeline was a major help.
No one in our group had a deep understanding of Photoshop so we had to learn quickly to get up to scratch. Once the basics had been learned simple manipulation techniques allowed us to create a minimalist design that still looked crisp. One downside would have to be that advance techniques didn’t work and were very hard to attempt to learn with very little reward.
Other technologies we have used include a Dictaphone and using the internet to get fonts (DaFont). Both are very useful and are more in-depth alternatives to other technologies which are far more basic. By taking a risk we have used them to further increase our product and other facets of our work.
The potential for Web 2.0 is enormous and although we haven’t tapped in to all of that potential as of yet we have used Youtube for researching and websites such as Twitter for messaging and looking at certain trends and responses. An advertising campaign with synergy as well as utilising viral videos could make reaching an audience and getting audience feedback far easier than it would be otherwise.
Overall, the majority of the technologies that we have used have benefited us massively in creating our media product and without them it would have been nigh-on impossible to construct a good video that appealed to its target audience.
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